How will you make an application popular ?

In my opinion this is not an IT interview question . Its a marketing question. Why ?

Because more the people who access your application/website/app and more the usage, then more the sales/results/profitability.

So what factors in technology supports more access to your application ? Does open source software support it more or proprietary software support it more ? Will 3rd party developers or integrators be able to access your application if you use proprietary software ? Will stateless connections help access your application more frequently than stateful ones ?

This is the fundamental difference in using a cloud based HCM and on premise HCM. Taleo vs IRecruitment. More to come. Make sure you get onto my webinar yo share your thoughts about it with others who grapple with this.

The new HR thinking ?

wonder how many HR depts will care about these though...(is your basic demographic in place, did you rethink about the outcome or are still stuck with the process, how managers want to use mobility, do you want your new software to behave as your old process and still fix old problems ?)
http://www.blogtalkradio.com/steve-boese/2013/12/20/hr-happy-hour-174--oracle-hcm-world-modern-hr

HR policy vs HR Technology

With so much great technology floating about now one would think we are headed for modern times. But here is the bite - HR and company policies do not change as fast as technology does. I know many orgs that have world class software yet wouldnt let employees use them for fear that they maybe abused eg...a learning management software has excellent features for online chat with trainers and running online discussion groups for trainees. But these features are unused since administrators fear employees may abuse them. Whats the point having advanced software if you wont use it ?